PRIVACY POLICY
Overview
B Optimal Consulting, LLC
Last Updated: March 15, 2026
B Optimal Consulting, LLC (“B Optimal,” “we,” “our,” or “us”) is committed to protecting the privacy of individuals who visit our website and use our resources.
Our digital learning tools and implementation materials are licensed directly to nonprofit educational institutions. We design our systems to minimize data collection and to support privacy-respecting learning environments.
This Privacy Policy explains what information we collect through our website, how it is used, and the limited circumstances in which it may be shared.
Information We Collect
Information You Provide Voluntarily
We may collect limited personal information when you choose to contact us through:
-
contact forms
-
email communication
-
workshop or partnership inquiries
This information may include:
-
name
-
email address
-
institutional affiliation
-
message content
This information is used solely to respond to inquiries or provide requested information.
If you do not wish us to process your data anymore, please contact us at janine@boptimalconsulting.com with the subject line "MY PERSONAL DATA"
Website Usage Information
Like most websites, our website may automatically collect limited technical information such as:
-
IP address
-
browser type
-
device information
-
pages visited
-
referral sources
This information is used only for:
-
website performance monitoring
-
understanding how visitors use the site
-
improving website functionality
We use Wix to host our our website content. Learn more about our use of tracking technologies and cookies (link).
Student Data
B Optimal Consulting does not collect, store, or manage student academic records or student personal data through our digital learning tools.
Our tools are designed so that:
-
students use tools independently
-
institutions manage student information within their own systems
-
B Optimal does not maintain student user accounts or student databases
Institutional Licensing
Our digital tools and materials are licensed to nonprofit educational institutions for internal educational use.
Institutions are responsible for ensuring that their own systems and learning environments comply with applicable privacy laws, including FERPA and other student data protections.
Cookies and Analytics
Our website may use basic cookies or analytics services to understand website usage and improve functionality. Learn more about our use of tracking technologies and cookies (link).
These technologies may collect limited technical data such as:
-
pages visited
-
time spent on the site
-
referring websites
No personally identifiable student information is collected through these technologies.
Third-Party Services
We may use third-party service providers to support website operations, such as:
-
website hosting providers
-
website analytics services
-
email communication platforms
These providers may process limited technical data necessary to operate their services.
Data Sharing
We do not sell, rent, or trade personal information collected through our website.
Information may only be shared:
-
with service providers necessary to operate the website
-
when required by law
-
to protect the rights and safety of B Optimal or others
Data Security
We take reasonable administrative and technical measures to protect information submitted through our website.
However, no internet transmission or storage system can be guaranteed to be completely secure.
Children’s Privacy
Our website and services are intended for educators, institutions, and adult users.
We do not knowingly collect personal information from children under the age of 13.
Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The most current version will always be posted on this page.
Contact
If you have questions about this Privacy Policy, please contact:
B Optimal Consulting, LLC
464 W North Street
Geneva, New York
support@boptimalconsulting.com
Tracking Technologies and Cookies on our Website
We receive, collect and store any information you enter on our website or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information and purchase history.
We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We also collect personally identifiable information (including name, email, password, communications); payment details (including credit card information), comments, feedback, product reviews, recommendations, and personal profile.
Our company is hosted on the Wix.com platform. Wix.com provides us with the online platform that allows us to showcase the products and services we sell to you on Sellfy and host our Company's blog. Wix uses cookies for important reasons, such as:
-
To provide a great experience for your visitors and customers.
-
To identify your registered members (users who registered to your site).
-
To monitor and analyze the performance, operation and effectiveness of Wix's platform.
-
To ensure our platform is secure and safe to use.
Wix.com uses analytics and functional cookies. You can access more information about cookies here. Only Wix.com can store and read information based on these cookies.
- TypeXSRF-TOKEN: Used for security reasons, for the duration of the session
- hs: Used for security reasons, for the duration of the session
- svSession: Used in connection with user login, stored for 2 years
- SSR-caching: Used to indicate the system from which the site was rendered, stored for 1 minute
- _wixCIDX: Used for system monitoring/debugging, stored for 3 months
- _wix_browser_sess: Used for system monitoring/debugging, for the duration of the session
- consent-policy: Used for cookie banner parameters, stored for 12 months
- smSession: Used to identify logged in site members, for the duration of the session
- TS*: Used for security and anti-fraud reasons, for the duration of the session
- bSession: Used for system effectiveness measurement, stored for 30 minutes
- fedops.logger.sessionId: Used for stability/effectiveness measurement, stored for 12 months
- wixLanguage: Used on multilingual websites to save user language preference, stored for 12 months
We use Cookies and similar tracking technologies to track the activity on Our Products and Services and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Products and Services.
The technologies we use may include:
Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).
Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. We use both Session and Persistent Cookies for the purposes set out below:
Necessary / Essential Cookies Type: Session Cookies
Administered by: Wix
Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.
Cookies Policy / Notice Acceptance Cookies Type: Persistent Cookies
Administered by: Us
Purpose: These Cookies identify if users have accepted the use of cookies on the Website.
Functionality Cookies Type: Persistent Cookies
Administered by: Wix
Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.
Tracking and Performance Cookies Type: Persistent Cookies
Administered by: Third-Parties
Purpose: These Cookies are used to track information about traffic to the Website and how users use the Website. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor. This is because the information collected is typically linked to a pseudonymous identifier associated with the device you use to access the Website. We may also use these Cookies to test new pages, features or new functionality of the Website to see how our users react to them.
The following links explain how to access cookie settings in various browsers:
To opt out of being tracked by Google Analytics across all websites, visit this link: http://tools.google.com/dlpage/gaoptout.